About Us | The Digital Marketing Department

Online Marketing in a Digital Age

We are a small but dynamic team, perfectly positioned to promote your business.

The Digital Marketing Department is owned and managed by Grace Carlisle. A Chartered Institute of Marketing educated business professional with a marketing background spanning 18 years.

For over a decade we have been ‘The Marketing Department’ for many small and medium sized businesses throughout Northern Ireland. As the name suggests, we provided the resources of a fully skilled marketing department without the full-time financial commitment.

As the ‘online world’ has continued to evolve at lightning speed, our services have naturally focused to a greater degreee in online marketing services and support, helping our clients reach larger audiences through cost efficient and measurable campaigns.

Covid 19 in 2020 enforced unprecedented demand for small businesses to relocate to an online presence for their own survival. This led to an increase in demand from both long-term, previous and new clients for the specialist skills housed here resulting in a big decision for the company.

We re-launched our business in early 2021 as ‘The Digital Marketing Department’ to reflect our service offering more accurately, streamline the services we could provide, and upscale to offer our specialist skillset to a greater number of businesses.

If you need to get online but don’t know how to do it, want to build awareness of an already successful brand, or are at the start of your business journey, get in touch to see how we can help.

Our Services

Website Design

We can create your website from the drawing board up, or work with what you’ve got in some cases if it’s already established. Get in touch to discuss your requirements today.

Content Marketing

We don’t just write to fill the blanks, we create content that will engage with your prospective audience using keywords that will help people find your website easily.

Social Content

We can create a calendar of daily content for you to post on your social media as your own. Or we can post them for a small additional charge.

Social Media Management

We can also look after the smooth running of your social accounts, post your content, reply to comments and run targeted campaigns for your chosen objective.

Digital Courses

We have regular courses aimed at entrepreneurs and small business owners to help them establish their businesses online and promoted on social media.

Coaching

We offer coaching via zoom billable at an hourly rate to suit your needs. We can discuss your marketing needs and provide help and guidance to answer your questions in real time.

Email Campaigns

Do you have a bursting CRM but no time to talk to them? We can create email newsletters or campaigns to suit your needs and drive traffic to your chosen destination with metrics provided.

Marketing Plans

Are you a new business, changing direction or launching a new product line? We can create a marketing plan to introduce your product to market in a way that reaches your prospective customers.

Confused About Marketing?

We understand that although marketing is our game, it’s not for everyone. If you don’t know where to start, get in touch and we’ll point you in the direction of services that might be best suited to your needs.

Grace always brings dedication and continuous research to whatever project she is employed on, finding creative and innovative ways to promote clients. Her work is exemplary, well organised, professional and projects are always completed to a high standard, on time and on budget with clear communication and goals achieved.

Lisa Catherwood

Sanphire Design

Grace has designed, built and maintained the website for our Equestrian Centre for years now. She has also handled online promotions, social media campaigns and supported us on the ground to understand our needs as a business. I would highly recommend her skills, diverse expertise and passion for business and marketing. She is always available when the needs of our business change and we need to pivot to meet them, coming up with solutions to make things easier.

Chantal Suarez

Portmore Equestrian Centre

When I decided on a change of career from veterinary to teaching Pilates, I had absolutely no idea about business management or marketing. Grace was amazing, after just one meeting she pointed me in the right direction of where to advertise to increase interest in the business and used language I could understand (which had to be basic!!!) Interest in the classes and bookings increased in the following weeks which gave me the hope and incentive to keep going. I’d recommend Grace for any marketing job, big or small.

Lisa Allen

Owner, Pilates NI