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Position & Attract

We clarify your brand positioning and messaging so the right audience recognises your value from the first touchpoint.

Conversion Infrastructure

We rebuild or refine your website and digital presence to reduce friction and maximise lead and sales performance.

Acquire & Engage

We create predictable lead flow through social media management and targeted acquisition campaigns.

Client Lifecycle Management

We implement email marketing systems that nurture prospects, increase lifetime value, and improve retention.

Website Creation and Management

To grow online, your customers need to find you online. Our goal is to create an effective customer journey that brings your target audience to your doorstep or online shopfront.

We build websites designed to work, not just look good. Each site is strategically structured to attract new visitors, then guide them seamlessly from first impression to action—educating, building trust, and converting interest into enquiries, leads, or online sales.

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Social Media Setup & Services

Social media isn’t about vanity metrics — it’s about creating awareness, building trust, and guiding your audience to action.

Social media content is a key driver of online visibility and trust, particularly for audiences who are unfamiliar with your business. We create and manage content strategies that introduce your brand, communicate your value clearly, and build credibility over time. Every piece of content is developed with intent—supporting awareness, engagement, and progression through the customer journey. Rather than posting for visibility alone, our focus is on consistent, strategic content that supports long-term growth and measurable outcomes.

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Online Marketing Courses

Our courses help business owners new to digital marketing get online and find new customers.

We offer practical, easy-to-follow courses for businesses of any size — from solo founders starting out, to business owners who want clearer insight into their marketing efforts.
Our training covers the essentials of platforms like Facebook, Instagram, and LinkedIn, helping you communicate professionally, manage daily interactions, and grow your audience with confidence.

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Lead Generation

We help businesses generate consistent, high-quality enquiries online through targeted digital advertising and proven customer acquisition strategies.

We generate customer enquiries for businesses using proven online strategies designed to attract interest from the right audience. Enquiries are supplied directly to the business in real time, giving immediate access to potential customers who have expressed interest in their products or services. Our role is to create a reliable flow of genuine enquiries through effective targeting, messaging, and systems, while the follow-up and conversion process remains with the business for congruency. This approach ensures transparency, scalability, and a clear focus on delivering measurable opportunities for growth.

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Grace always brings dedication and continuous research to whatever project she is employed on, finding creative and innovative ways to promote clients.  Her work is exemplary, well organised, professional and projects are always completed to a high standard, on time and on budget with clear communication and goals achieved.

Lisa Catherwood
Owner, Sanphire Design

Grace has designed, built and maintained the website for our Equestrian Centre for years now.  She has also handled online promotions, social media campaigns and supported us on the ground to understand our needs as a business.  I would highly recommend her skills, diverse expertise and passion for business and marketing.  She is always available when the needs of our business change and we need to pivot to meet them, coming up with solutions to make things easier.

Chantal Suarez
Owner, Portmore Equestrian Centre

Grace is a knowledgeable and professional marketing consultant. I have employed her skills on a range of marketing initiatives periodically for the past number of years and I would highly recommend her to add value to any business. Her commercial knowledge compliments a strength of marketing experience to ensure each marketing activity is aimed primarily at producing revenue through the most efficient method. She is highly organised, motivated and a pleasure to work with.

Stephen Kane
Managing Director, Ridgeway

When I decided on a change of career from veterinary to teaching Pilates, I had absolutely no idea about business management or marketing.  Grace was amazing, after just one meeting she pointed me in the right direction of where to advertise to increase interest in the business and used language I could understand (which had to be basic!!!)  Interest in the classes and bookings increased in the following weeks which gave me the hope and incentive to keep going.  I’d recommend Grace for any marketing job, big or small.

Lisa Allen
Owner, Pilates NI

Enquire about our services for your business today

EMAIL US

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Contact Us

Crossgar Road
Ballynahinch
Co. Down
BT24 8XT

T:07812122014

E:sales@thedigitalmarketingdepartment.com

W:www.thedigitalmarketingdepartment.com

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