When businesses first begin to focus on their marketing performance, it’s easy to get lost in a sea of numbers. Platforms serve up endless dashboards and analytics, and suddenly, every post, click, and view seems to have its own metric. The result? Confusion, scattered priorities, and reports that look impressive but don’t actually drive betterRead more
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Learn how content pillars help guide customers through their journey, remove barriers, and bring structure to your marketing strategy.
We are delighted to announce the re-branding of our business as ‘The Digital Marketing Department’ to reflect our service offering more accurately, streamline the services we can provide and upscale to offer our specialist skillset to a greater number of businesses.
If you don’t know where to start when it comes to posting on social media to promote your services or products, then you might need to take a closer look at your avatar/ your ideal customer. Let’s start at the beginning, what is an Avatar? An avatar is simply a way of describing your targetRead more